It's time to stop relying on organic content and referrals
Organic and referrals only get you so far. When everyone in the industry is doing the same thing, it's time to do something different. Alias builds the client acquisition system for real estate media companies and runs the ads that feed it.
The problem.
Real estate media companies shooting photo and video, and running retainers for agents, brokerages and developers.
Referrals come when they come.
You cannot plan a month around them, which means you never control your income.
A shoot pays once.
When it is delivered the revenue stops and you start the next one from scratch. Every month begins at zero.
You have tried posting three times a week, then four.
The comments come from photographers, videographers and editors. The people who would hire you are not the ones watching.
What you want is to decide how many clients you take on this month, and then go get them.
What gets built.
Every piece below is built for you, in this order, and then the ads switch on.
Offer development
Your work looks like everyone else's now. Close to three years in this industry means we know what sells. We build the offer with you, whether that is listing media or retainers.
Landing pages and funnel
You send people to a site that was built to look good, not to book calls. Dedicated pages built to convert, so the traffic you pay for turns into booked calls.
CRM with source attribution
You paid someone to market for you and never found out what happened to the money. Every lead is tracked to its source, so you know exactly where your clients came from and where your money went.
Automated follow-up and speed to lead
Leads come in and sit there until you get back from a shoot. A new lead hears back within minutes, then gets a follow-up sequence until they reply.
Also included
Pre-qualified bookings
Prospects answer qualifying questions before they reach your calendar. You only see the ones worth your time.
Sales scripts
You get a script for the call, so every conversation covers the same ground.
KPI dashboard
One screen shows leads, calls, bookings and revenue by source.
Then, on top
Meta ads management
Posting three times a week reaches other videographers. We script, launch and manage the campaigns that bring your ideal client into the system.
Ongoing optimization
The last agency set it up and disappeared. Every week we review the numbers together: what is working, what is not, and what changes next.
Results.
We work with some of the best companies in this industry.
Cliffside Cuts
Alias built the operational and growth infrastructure Cliffside Cuts runs on, then built and ran its first paid acquisition campaign.
Read the result- Monthly revenue scale
- $0 to $200k
- First campaign
- $12k/m in 3 days
- recurring revenue closed in 3 days on $160 in ad spend
Studio 910
Alias has run the backend for Studio 910 and 910 Academy for over a year, building the launch infrastructure, funnels and CRM behind their offers.
Read the result- Launch revenue
- Multiple six figures
- closed through 910 Academy
ListWell Media
Alias built the ListWell Media website and the booking system behind it.
Read the result- Launch status
- Pre-launch
How it works.
Five steps from your first call to a system that runs every month.
Audit
We look at where your clients come from now and what happens after someone enquires.
Build
The offer, the funnel, the CRM and the follow-up, all built before any spend.
Launch
Campaigns go live with tracking wired in from day one.
Optimize
Weekly reviews of the numbers, and the changes that follow from them.
Scale
Once the cost per client is known, more spend means more clients.
Pricing.
Two ways to pay for the same system. The build comes with either one.
System build
$2,500one time
Included with either plan. Ad spend is always separate.
What it includes
- Offer development
- Landing pages
- Funnel
- CRM with source attribution
- Automated follow-up and speed to lead
- Pre-qualified booking
- Sales scripts
- KPI dashboard
Then, each month
If you are not sure this will work for your business, take the second plan. Most of what Alias earns then depends on it working.
Fixed
$3,500per month
You pay a flat monthly fee and no share of your revenue. The whole system is built and managed for you.
Every month
- Meta ads management
- Ad scripting
- Creative strategy
- Retargeting
- Landing pages
- CRM automation
- Lead routing
- Speed to lead
- Reactivation
- KPI dashboard
- Weekly optimization
- Monthly strategy
Ad spend is separate.
Shared upside
$2,000per month
plus 10% of collected revenue from the ads
Every month
- Everything in the fixed plan.
The initial term is three months. Attribution is tracked in the CRM Alias builds and is defined in the agreement. It counts collected revenue, adjusted for refunds and chargebacks, from new customers who came through paid channels.
Ad spend is separate.
The two plans cost you the same at about $15,000 a month in attributed revenue. Pick the shared plan if you expect less than that and the fixed plan if you expect more.
Website
You can also have a custom website built on its own, from $2,500, as a separate product.
Ad spendYou pay Meta directly for your ad spend and none of it passes through Alias. Alias recommends at least $1,200 a month in ad spend to run a campaign properly.
Sell paid growth to your own clients.
Your clients already ask about marketing. Most media companies either turn it down or hire a marketer and find out how much sits behind running an account properly. You can offer it instead, at your own price, and we run the accounts.
- You own the client and set the price.
- We build and run the ad accounts.
- Published rate is $1,500 per account per month. Bulk rates start at five accounts.
What the margin looks like
- Your agents pay you
- $15,000
- You pay Alias
- $7,500
- Your margin each month
- $7,500
- Your margin each year
- $90,000
These figures are an illustration, before your own sales, account management, software and tax costs. Ad spend is separate and revenue is not guaranteed.
Questions.
It is for real estate media companies, video editing companies, listing media, and drone and photo companies. If you make the media that sells homes and you want a steadier flow of clients, it is for you.
No. You pay Meta directly for your ad spend and none of it passes through Alias. It is separate on every plan, and we agree the budget with you before anything goes live.
Alias recommends at least $1,200 a month in ad spend to run a campaign properly.
The offer, the landing pages and funnel, the CRM with source attribution, automated follow-up, pre-qualified booking, sales scripts and the KPI dashboard. It is a one-time build at $2,500 and it comes with either plan.
The fixed plan is $3,500 a month with no share of your revenue. The shared plan is $2,000 a month plus 10% of collected revenue from the ads, and the initial term is three months. The two plans cost you the same at about $15,000 a month in attributed revenue. Pick the shared plan if you expect less than that and the fixed plan if you expect more.
No. You keep shooting and editing. Alias builds the system that brings the work in and runs the ads that feed it.
In the CRM we build for you. Every lead is tagged with its source the moment it arrives, and revenue counts only once it is collected, less refunds and chargebacks, and only from new customers who came through paid channels.
The build comes first. Then the ads go live, and the first leads arrive as soon as they do. Booked calls and closed work follow at the pace of your sales process, and we give you a date for your own build on the first call.
Want to see if this fits your business?
Book a call and we will look at what you are running now and what the system would look like for you.